Brands Scored 2X Facebook Likes By Posting About Super Bowl

Want to win some extra visibility for your brand on Facebook? Post about current events. Brands grabbed 99.7% higher engagement on their Page posts by talking about the Super Bowl yesterday, and 60% higher engagement over the past 6 weeks compared to the average post. The data from a Buddy Media study of 1,400 of the world's largest brands indicates they should make sure to post about holidays, sporting events, breaking news, and other trending topics. Here's how this strategy works:

Source: http://feedproxy.google.com/~r/Techcrunch/~3/NYgM7D7GHls/

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