Online marketing or also known as internet marketing is known to be the latest way of advertising products and other services that a certain company has. With internet marketing the company has a very wide range of scope when it comes to marketing their business. The products and services can be promoted and advertised to any sites on the internet and can be seen by any people who visit a certain site.
The marketing is done by using wireless media and via e-mail advertising strategies. When a company is involved in marketing their products and services online, their personnel are all working together on finalizing the technical and creative aspects needed in the promotion. They are working on creating the final designs, the development of all the departments involved, how the advertising would run and how would these plans affect the sales of the product.
Knowing the Internet Marketing Types
The wide range of online marketing is known to be divided into the types that follow:
Display Advertising
The marketing is done by using banner ads and web banners that are mostly placed in a certain website. These are also placed in some blogs so that it can help in driving more traffic for the website of the company. This will also help in making the product awareness increased.
SEM or Search Engine Marketing
This is the marketing form that makes a website more visible in the result pages of search engines. This is done by paying for the placement, paid inclusion, and contextual advertising. The company can also use any techniques for search engine optimization.
SEO or Search Engine Optimization
The marketing done here is making the website more visible by improving the web page with the use of unpaid or natural search results.
Marketing by Social Media
The marketing procedure being practiced in this method is by using websites for social media like Twitter, Facebook and Linkedln.
Email Marketing
This process is done by sending electronic mail to people that contains a direct commercial message for the products and services given by the company.
Referral Marketing
The method promotes the products and services to the customers by referrals and the most common source is by word of mouth.
Affiliate Marketing
This is done by giving rewards to an affiliate or a group of affiliates with the visitor and a customer that is brought by the marketing efforts of the affiliates.
Inbound Marketing
The method is done by freely creating and sharing the informative content of the products and services by the means of having the prospects converted into future customers and makes them as repeat buyers.
Video Marketing
This method is known to specialize in the creation of videos that will engage every viewer to be in the buying stage by presenting the product's information through a video. This will also help the buyers to have the guide in the products and services that the company offers.
With all the online marketing types that a company can have as a choice, there would never be a chance that they will not have an increase in sales of the products and services.
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Source: http://www.businesstoolchest.com/articles/data/20120920170250.shtml
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